Six years and thousands of clients after the Smarter Planet debut, IBM showcased its progress in a 2014 campaign, Made With IBM. The campaign showed IBM as an essential partner in providing technology building blocks for the new world at work — data, cloud, mobile, social and security.
In 2015 the Outthink campaign promoted the concept of cognitive business, with IBM Watson at its center. Smarter Planet had shown us an intelligent, instrumented and interconnected world. The Cognitive Era advances that idea using analytics, natural language processing and machine learning. The goal is systems that can understand, reason and learn; as IBM CEO Ginni Rometty explains, to “redefine the relationship between man and machine.”
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